How did the promotional video above describe IBEW electrical workers? Notably, as well-rounded, highly-trained professionals. It noted that our workforce is comprised of experts in multiple areas of concentration who focus on safety and have a commitment to excellence.

Now think for just a moment: what are a few of the reasons that a client would want to hire us for their project? Write down a few of the positive qualities that come to mind when describing our workforce–in other words, those reasons that clients may want to hire us.

Below are a few potential answers:

Highly Skilled
Productive
Professional
On Time / On Budget
Flexible and Mobile
Available Pool of Skilled Workers
Quality Supervision
Access to State of the Art Training
Higher Profits
Marketers
Motivated Workforce
Can Do Attitude
Teamwork
Access to Qualified Manpower Pool to Meet Peaks and Valleys of Customers’ Needs
Problem Solvers
Drug Free
Safe
Provide a Higher Quality Product
Cost Conscious
Lower Workers Comp Rate
Flexibility to Reward Top Employees
Uniform Employee Benefits
Value / Service
Satisfied Workers
Reliable
Pride in Our Ability
Confidence

Now, take a few minutes to list down any negative concepts (or misconceptions) about our workforce you can think of that might lead a potential customer to choose not to utilize our services.

Below are a few of those potential reasons:

Too Expensive
Jurisdictional Disputes
Strikes
Disruptive
Restrictive Work Rules
Inflexible
Arrogant

Do you feel that, as an individual, you fully live up to the positive qualities and minimize those negative traits listed above?